The atmosphere of a live match at St. James’ Park Stadium in Newcastle is like nothing else in football. It’s one of the loudest stadiums in Europe, and a footballing experience like no other.
In the UK more than 12 million people suffer from hearing loss, and many of them are football fans.
Unsilence The Crowd is a revolutionary campaign designed to improve accessibility in football through The Sela Sound Shirt. A world first in football using cutting-edge haptic technology that vibrates to the noise of the crowd during a game, allowing deaf fans to feel the atmosphere of the stadium like never before.
AWARDS
The Drum: 1 Grand Prix / 1 President’s Award / 8 Gold / 8 Silver / 1 Bronze / 1 Shortlist — Shorty Impact Awards: 6 Winner / 1 Gold / 1 Silver / 1 Bronze — Clio Sport: 3 Gold / 3 Silver / 1 Shortlist — ADweek Experiential: 3 Gold / 1 Bronze — DMA: 2 Gold / 2 Bronze — Golden Drum: 1 Bronze — LIA: 1 Bronze. — PRCA UK: Winner