The atmosphere of a live match at St. James’ Park Stadium in Newcastle is like nothing else in football. It’s one of the loudest stadiums in Europe, and a footballing experience like no other.
In the UK more than 12 million people suffer from hearing loss, and many of them are football fans.
Unsilence The Crowd is a revolutionary campaign designed to improve accessibility in football through The Sela Sound Shirt. A world first in football using cutting-edge haptic technology that vibrates to the noise of the crowd during a game, allowing deaf fans to feel the atmosphere of the stadium like never before.