Winter was coming, and British Gas needed to remind people that this was the best time to get a new boiler. So what better way to talk about the new offer than by taking the audience straight into Wilbur’s home. No, not an igloo at the South Pole, but a human-sized London house adapted to suit a furry little creature’s fancies. From fishy doorbells to family pictures and magazine subscriptions, we had the pleasure of imagining the interior of a penguin dream home.
Agency: Ogilvy UK