TASK: MAKE THE LENS SHAPE OF THE S11 (Officially called S20+) ICONIC THROUGH ITS USE IN SOCIAL MEDIA.
Inspired by the Galaxy S20+ lens, we have created an ownable design system, flexible to adapt any lifestyle content in a playful and consistent manner.
The lens is poised to be the GalaxyHubble’s key innovation, and has a distinct look. To turn this groundbreaking lens into an icon, we took the 6 elements from its exterior and simplified it with playful, universal shapes to form a unique construct that anchors our design system. Resulting in a easily recognizable icon.
Agency: We Are Social Singapore
Once our construct is established across social realms, we can apply and evolve its iconography in almost endless way.