HOW WE MADE JURY PRESIDENTS INTO VOTIVE CANDLES FOR CANNES 2016
Did you know that only about 3% of Cannes entries actually win a Lion*?
That's why we created #Canndles - Cannes-themed candles creatives can pray to, so they can increase their chances of winning. Featuring the year's jury presidents dressed as saints, and custom-written prayers on the back.
One big IKEA shop, 2 failures and 3 nights later, we were delivering selected packs of Canndles to London agencies right before the festival. And launching a website so everyone can pray, no matter where they are.
http://canndlesforcannes.tumblr.com/
Copywriter: One&Only Maria Nazdravan
Personal Project